Our Story

Every body shape has its own beauty, and everyone deserves to find jeans that really fit them. This is the original intention of the birth of the VPWHY PLUSSIZE jeans brand. Our story began with a shopping experience of the founder: a friend was frustrated because he couldn't find the right jeans. At that moment, the founder realized that the market ignored large-size jeans. As a result, VPWHY PLUSSIZE came into being, dedicated to providing more people with confident, comfortable and fashionable jeans options.

Brand Concept

  1. Inclusiveness and Diversity
    VPWHY PLUSSIZE is not just a jeans brand, it is a fashion statement about inclusiveness. We believe that no matter what your body shape is, you deserve to wear well-tailored, stylish jeans. Everyone's body shape deserves respect, and fashion should not have a threshold.
  2. Comfort and design coexist
    VPWHY PLUSSIZE jeans put comfort first in design, and select highly elastic and breathable fabrics to fit every inch of curves, showing personality while taking into account the all-weather comfortable wearing experience. At the same time, our design incorporates modern trend elements to create a classic and fashionable jeans style for you.
  3. The power of self-confidence
    We know that a pair of suitable jeans can not only change your appearance, but also ignite your inner confidence. Every pair of jeans from VPWHY PLUSSIZE hopes to become your "armor" to bravely face the world after wearing it.

Product Features
Precise tailoring, fit curves
VPWHY PLUSSIZE is designed for plus-size people, using data-driven tailoring technology to adapt to the needs of different body types. Every detail from waist, hips to thighs has been carefully considered to ensure a perfect fit.

High elasticity and durability
Using high-quality denim fabric, it has both elasticity and support, allowing you to move freely while keeping the pants straight and stylish.

Diverse styles and styles
From classic straight, slim-fitting feet to fashionable flares, each style gives plus-size women more choices to meet the dressing needs of different occasions.

Social responsibility
VPWHY PLUSSIZE is committed to breaking the stereotypes of body shape in the traditional fashion industry, so that everyone can see their own value. We also regularly hold "Confident Women" events to encourage more people to express themselves bravely and show the unique beauty of plus size to the world.

At the same time, we pay attention to sustainable development, use environmentally friendly materials and energy-saving production methods, and contribute our own strength to the earth.

Vision and Mission
VPWHY PLUSSIZE's vision is to become the global synonym for plus-size jeans, not only to provide products to consumers, but also to convey a spirit: the size of the body is not a constraint, but a manifestation of strength.

Our mission is to make everyone who wears VPWHY PLUSSIZE jeans feel confident and powerful, and define beauty and fashion in their own way!